About Sports


Boushahri Group’s Sports Division has a product inventory that includes the world’s leading and most recognizable name brands in the global market today. Although it works in an increasingly competitive marketplace, the Sports Division’s full-service, turnkey retail solutions have helped it succeed in maximizing sales and profitability through its strategic retail category management, merchandising capabilities, accommodating distribution services as well as its in-store services.


Apart from the end user, the Sports Division’s places its retail customer as its prime focus. The basis behind the Sports Division’s growing success in Kuwait is due to the division’s professional sales team and the dedicated full-service management expertise that includes product development and sourcing, marketing strategies, buying, planning and distribution, the most advanced information technology advances, customer support as well as in-store service.



International brands include:

  • Adidas

    Adidas Sport Performance: The guiding principle of Adidas Sport Performance is "Play to Win". Inspired by the motivation of founder Adi Dassler, Sport Performance brings passion for great products to athletes in all sports, allowing them to be faster, stronger, smarter, cooler and natural. The main focus of Adidas Sport Performance is on four key categories: football, basketball, running and training.

    Adidas Sport Style: The Originals Group is the authentic, iconic sportswear label for the street and its message is Celebrate Originality.